Improving Profits through Idea Management: How America's Smartest Companies Embrace Innovation

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This Basex report, Improving Profits through Idea Management: How American's Smartest Companies Embrace Innovation, is an in-depth look at idea and innovation management and how companies such as American Airlines, IBM, and Xerox are turning the management of ideas into an art form - with successful programs. In the case of American Airlines, the company recaptured $593 million in savings.

The report examines the successes of three major companies, American Airlines, IBM, and Xerox, in idea management and in-depth reviews and analyses of key vendors in the space.

This 32-page report includes detailed reviews of idea and innovation platforms from IBM, Imaginatik, among others, details on designing workflows for idea management systems, an in-depth case study of idea management at American Airlines, IBM, and Xerox, and screen shots of idea and innovation management platforms.

TABLE OF CONTENTS

1. Executive Summary
2. Introduction
3. Case study: American Airlines
4. Case study: WorldJam
5. Idea Management Software
6. Justifying the Investment
7. Vendor Profiles
8. Conclusions